A successful corporation is built on a strong value system. The sustainability of a corporation depends on how well the values get translated into culture and is visible to all employees.
As organisations expand their global presence and shift from international to transnational mode of operations, they face several challenges. Most importantly, they face the challenge of sustaining their culture and make this culture as the means to promote commonalities and bridge the differences among diverse employees. It is important to reassess what is being propagated as a culture and to understand what can be done better. This will go a long way to ensure that all employees understand the way the organisation lives its life.